Online local product commercialization, marketing and promotion sustains biodiversity-friendly livelihoods


Morocco
darwin initiative
darwin initiative
darwin initiative
darwin initiative
darwin initiative
darwin initiative
darwin initiative
darwin initiative
darwin initiative
darwin initiative

Ref: CV19RR20

Status: Current

Round:
1
Funding Scheme:
Covid19 Rapid Response
Project Leader:
Start Date:
01-01-21
End Date:
31-03-21
Funding:
£59,900.00
Regions:
North Africa
Countries:
Morocco
Project Summary:
This project will assist rural cooperatives and enterprises in High Atlas key biodiversity areas to commercialise their cosmetic, craft and culinary goods. It will do this through COVID-adapted online approaches that shorten market chains and favour local direct sales. Social media campaigns will be used to educate the general public about the value of purchasing biodiversity-friendly local products that support community livelihoods. These will complement websites developed with open-source software. Together, these will promote local goods derived from sustainably harvested and equitably traded biological resources whilst portraying the people who produce them.


Documents:
Title: CV19RR20 App - edited
Download: Application Form [pdf] 2021-02-17 00:00:00