Ensuring the socio-ecological viability of High Atlas cultural landscapes
Key Facts
FUNDING SCHEME Extra
VALUE £949,269
WHERE Morocco
Summary
Taking advantage of recent changes in national law and policy and growth in digital marketing opportunities during the COVID pandemic, we empower cooperatives to raise annual revenues of 5000 rural households through regenerative agropastoral activities over a 30,000 km2 area of central Morocco. We support 200 rural cooperatives – mostly women-led – to pioneer a movement to improve livelihoods by innovative production and marketing of local cosmetic, craft and culinary goods while they conserve High Atlas biodiversity and
cultural landscapes.
École Supérieure des Arts Visuels de Marrakech, Université Mohammed VI Polytechnique, Emerging Business Factory, Moroccan Biodiversity and Livelihoods Association
